consumer’s surplus

/kənˌsju:məz 'sɜ:pləs/ noun
the difference between what a consumer is willing to pay for something and what he or she actually does pay for it
When the brand manager realised how big the consumer’s surplus was she decided to raise the price of the product.

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • Consumer's surplus — (Polit. econ.) The excess that a purchaser would be willing to pay for a commodity over that he does pay, rather than go without the commodity; called also {consumer s rent}. The price which a person pays for a thing can never exceed, and seldom… …   The Collaborative International Dictionary of English

  • consumer's surplus — In economics, the difference between the total amount consumers would be willing to pay to consume the quantity of goods transacted on the market and the amount they actually have to pay for those goods. The former is generally interpreted as the …   Universalium

  • consumer's surplus — noun also consumer s rent : the amount above the actual price of a commodity a purchaser would pay in order not to go without the commodity …   Useful english dictionary

  • consumer`s surplus — difference between the benefit a customer derives from a product and the price paid for it …   English contemporary dictionary

  • consumer's rent — Consumer s surplus Consumer s surplus (Polit. econ.) The excess that a purchaser would be willing to pay for a commodity over that he does pay, rather than go without the commodity; called also {consumer s rent}. The price which a person pays for …   The Collaborative International Dictionary of English

  • consumer surplus — ▪ economics also called  social surplus  and  consumer s surplus        in economics, the difference between the price a consumer pays for an item and the price he would be willing to pay rather than do without it. As first developed by Jules… …   Universalium

  • Surplus du consommateur — Le surplus du consommateur est la différence entre ce qu un consommateur est prêt à payer pour un bien et le montant effectivement payé. Sommaire 1 Le surplus du consommateur 2 Les variations compensée et équivalente 3 Le surplus du producteur …   Wikipédia en Français

  • consumer — consumership, n. /keuhn sooh meuhr/, n. 1. a person or thing that consumes. 2. Econ. a person or organization that uses a commodity or service. 3. Ecol. an organism, usually an animal, that feeds on plants or other animals. [1375 1425 for earlier …   Universalium

  • consumer's rent — noun see consumer s surplus …   Useful english dictionary

  • Consumer surplus for software products — Consumer surplus can be calculated differently for software products than for other products. Customers tend to buy products with greater consumer surplus. Software companies should know what measure in their market analysis to determine their… …   Wikipedia

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